At Bright Sparks Australia (home of Tiptoe the Birthday Elf®), we care deeply about your trust — especially when it comes to your family’s privacy. This policy explains how we collect, use, and protect your personal information when you sign up to the Tiptoe Mailing List or join the Tiptoe Birthday Club. We are passionately committed to protecting your privacy in accordance with the Privacy Act 1988 and the Australian Privacy Principles (APPs).

1. What We Collect

When you sign up for our mailing list or Birthday Club, we may collect:

• Your name and email address

• Your child’s name and birthday month (optional, for personalised content)

• Your state or country of residence (optional, for personalised content)

• Parent or guardian contact details (if you’re signing up on behalf of a child).

We only collect what we need to make your experience magical and relevant.

2. How We Collect It

• Directly from you when you complete a sign-up form on our website, social media, or in person

• Through our email platform (Mailchimp) when you confirm your subscription

• Occasionally via competitions or promotions where you choose to opt-in.

3. Why We Collect It

We collect your information to:

• Send you Tiptoe news, birthday reminders, fun activities, and special offers

• Personalise your experience with birthday-themed content (if you choose to provide a date/month)

• Respond to questions or feedback

• Occasionally include details about promotions or competitions (please be assured, you can opt out any time).

We will never sell or share your information with anyone else. Ever.

4. How We Keep Your Data Safe

Your personal information is stored securely in our systems and email platform. We take every reasonable step to protect it from loss, misuse, or unauthorised access.

5. Access & Correction

You can update or delete your information anytime by:

• Clicking “unsubscribe” in any email

• Contacting us at the details below.

6. Questions or Concerns?

If you have any concerns, we will work quickly to fix them. If you’re still unhappy, you can contact the Office of the Australian Information Commissioner (OAIC) at www.oaic.gov.au.

7. Contact Us

Bright Sparks Australia
ABN: 34 063 438 114
Email: tiptoeandfriends@gmail.com
Postal: PO Box 395, Edgecliff NSW 2027, Australia

8. Changes to This Policy

Although we do not foresee any reason that we should need to amend this policy, if we do, the latest version will always be on our website and linked in our emails.